About Vista/pub

We build products. For 20+ years.

Vista/pub was born before the hype, before no-code, before generative AI. We've crossed every wave of software because our work was never about technology. It was always about building a product that solves a real-world problem.

Manifesto

Why we exist

Great ideas die every day. Almost always for the same reason: they went to market without structure.

Vista/pub exists to fix that. For over 20 years we have been strategic product partners — helping entrepreneurs and companies turn ideas into products that solve real-world problems and create real market value.

We believe one thing: a product is built, launched and evolved — every day, based on real use and feedback from real users. That's why our methodology doesn't stop at launch. It covers three phases: Product Design, Build, and Evolution.

In a world where AI is accelerating execution like never before, our role has only become clearer: we help you make the right decisions about your product. We've built products that reached tens of thousands of users, generated millions in revenue and are still alive in the market. We're not partners who say they know how. We're product partners who have done it — and are ready to do it again, with you.

Methodology

The Vista/pub method

Phase 1 — Product Design

Before building, decide what to build.

We turn your idea into a clear, documented product, ready to be built. Before any line of code, we dive into the problem with you — users, market, real constraints.

This is where the difference lives between a product that arrives prepared and one that finds out too late what wasn't thought through.

Deliverables

·Product styleguide and visual identity
·High-fidelity screens
·Navigable prototype
·Detailed build scope

You leave with

·You leave with full clarity on the product to be built
·You leave with material that serves investors, partners and hiring
·You save time and money in the build that follows

Phase 2 — Build

From prototype to a real product.

We develop the solution ready for go-to-market. Stack chosen problem by problem — no-code, low-code, traditional code, AI-native.

We're not sold on a single tool. We're product builders. Technology is the means, not the flag.

Deliverables

·Working product in production
·Architecture designed to scale
·Continuous QA and technical documentation
·Go-to-market support

You leave with

·You leave with a real product in the hands of first users
·You leave with a technical foundation that accepts evolution, not one that needs to be rewritten
·You leave with the real learning that only happens when the product is live

Phase 3 — Evolution

Where the product gains traction.

The real work only starts when the product meets real users. We stay with you, refining the product from real use, feedback, and market learnings.

It's the work that turns a working product into a leading one. Our longest partnerships live in this phase — years, not months.

Deliverables

·Continuous evolution cycles
·Real-usage analysis and product metrics
·A living roadmap, reviewed month by month
·A team dedicated to your product

You leave with

·You get a product that improves over time, not one that stagnates
·You get roadmap decisions backed by data, not by hunches
·You get a long-term partner on your team

Team

Who decides on your project

Welby Gosling Stehling Andreatta

Founder & CEO

Welby has been building software since building software was hard. Over 30+ years, he has been through every major technology shift — including from inside Microsoft, HP, GXO and Athié|Wohnrath. He was one of the first people in the world to be officially certified in Bubble and helped shape how serious digital products can be built with the right stack. He combines systems analysis with strategic vision, having worked across companies in many sectors of the economy.

"The right question was never 'which language to build in'. It was always 'what to build, and why'."

Luiz Antonio Silva

COO

Engineer trained at UNESP. He comes from large strategy and process consulting firms — and brings the method without the jargon. At Vista/pub, he runs operations and marketing. Hands-on style: he works with the team, not above it.

"What gets a product to market isn't process. It's good people deciding well, every day."

Let's talk

Tell us about your product.

We read it, reply and book the next conversation if it makes sense for both sides.