Vista/pub · since 2004Building a digital product got easy.
Building a successful one did not.
For more than 20 years Vista/pub has designed, built and evolved products that solve real-world problems — products that reached tens of thousands of users and generated millions in revenue. We don't say we know how to do it. We've already done it.
What 20+ years have built
20+ years
building digital products
tens of thousands
of active users on products we've built
millions in revenue
generated by the products of our clients
US$ 13 million
invested in partner startups
Vista/pub methodology
The whole cycle, under one roof.
Most companies stop at launch. We start there. Our methodology covers three phases that work together or apart, depending on your product's moment.
Phase 1 — Product Design
Before building, decide what to build.
We turn your idea into a clear product, documented and ready to be built. Styleguide, high-fidelity screens, a navigable prototype, and the build scope. This is where the difference lives between a product that arrives prepared and one that finds out too late what wasn't thought through.
Deliverables: styleguide · high-fidelity screens · navigable prototype · build scope
Phase 2 — Build
From prototype to a real product.
We develop the solution ready for go-to-market. Stack chosen problem by problem — no-code, low-code, traditional code, AI-native. We're not sold on a single tool. We're product builders.
Deliverables: working product · scalable architecture · QA · go-to-market
Phase 3 — Evolution
Where the product gains traction.
Real work only begins when the product meets real users. We stay with you, refining the product from real usage, feedback and market learnings. This is the work that turns a working product into a leading one.
Deliverables: continuous evolution cycles · real usage analysis · living roadmap · dedicated team
Fit
Vista/pub is for you if…
- 01
You have an idea validated enough to invest in building it — and you know that building solo through the "cheapest" path costs more in the medium term.
- 02
You're looking for product clarity before spending on development.
- 03
You want a long-term partner — from the idea to product-market fit, and through the evolution that turns a working product into a leading one.
- 04
You value access to people who have already done it, not people who are learning on your project.
Not-fit
Vista/pub is not for those who…
Are chasing the cheapest, the fastest, or "someone who copies that idea." Those paths exist in the market and are increasingly accessible. We do something else.
Success stories
Products that scaled. That earn revenue. Alive.
Leadership team
Who decides on your project
When you sign with Vista/pub, you sign with the people who will be at your table. Partners involved in the project, from the briefing to post-launch evolution. No sales rep that disappears after the contract.
Welby Gosling Stehling Andreatta
Founder & CEO
Welby has been building software since building software was hard. Over 30+ years, he has been through every major technology shift — including from inside Microsoft, HP, GXO and Athié|Wohnrath. He was one of the first people in the world to be officially certified in Bubble and helped shape how serious digital products can be built with the right stack. He combines systems analysis with strategic vision, having worked across companies in many sectors of the economy.
"The right question was never 'which language to build in'. It was always 'what to build, and why'."
Luiz Antonio Silva
COO
Engineer trained at UNESP. He comes from large strategy and process consulting firms — and brings the method without the jargon. At Vista/pub, he runs operations and marketing. Hands-on style: he works with the team, not above it.
"What gets a product to market isn't process. It's good people deciding well, every day."
FAQ
Frequently asked questions
We work with the right stack for each problem — no-code, low-code, traditional code, AI-native. The choice comes from the product, not from the tool. We're not married to a single technology.
It depends on the phase and the scope. Phase 1 (Product Design) usually runs in 4 to 8 weeks. Phase 2 (Build) varies with complexity. Phase 3 (Evolution) is ongoing. In our first conversation we commit to a realistic timeline for your case.
Through milestones agreed in the contract. You pay as we deliver. Specific models we design together in the proposal.
Yes — that's most of what we do. Phase 3 (Evolution) is the heart of our method. Our longest partnerships are measured in years, not months.
Next conversation
Let's build together.
Tell us a bit about your product in a direct conversation — no long questionnaire, no steps. We read it, reply, and book the next conversation if it makes sense for both sides.